Your website visitors will find information easier and faster after we improve your Information Architecture (IA)
We've improved sales for our clients just from IA improvements alone, using card sorting and tree testing.
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What we do
We make it easier and faster for your visitors to find information on your website. We specialise in improving the IA of large organisations such as the business and finance sectors.
We start by listening to your problem and we get to know your goals. We then learn about the characteristics of your ideal website visitors.
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How we do it
We use best practice IA techniques such as card sorting and tree testing.
We can take care of all aspects of organising this testing so that you have more time to focus on your business.
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What we’ve done
We've improved the IA for:
- an award winning business school (MGSM) as part of a website rebuild project
- a prestigious applied finance school (MAFC) as part of a website transformation project
- See more case studies.
